My Journal Universitas Muhammadiyah Yogyakarta (UMY) merupakan aplikasi yang digunakan untuk media informasi jurnal yang diterbitkan oleh Universitas Muhammadiyah Yogyakarta.
Research aims: Employee IT engagement is a critical component in the successful implementation of digital transformation. Both prior IT experience and support from upper management significantly influence the extent of employee involvement in IT. This study aims to explore the relationship between employee IT engagement, management's support, and understanding of employees' IT experiences, and how these factors impact employee performance.Design/Methodology/Approach: A quantitative method was employed through a survey involving 227 employees of PTNBH, examining the relationships between Individual IT Experience, Management Support, Employee IT Engagement, and Employee Performance. Research findings: The analysis reveals a strong correlation between management support, employee IT engagement and experience; all of which positively influence employee performance. Employee performance is enhanced through both direct and indirect effects of management support and individual’s experiences on IT engagement. The correlation between employees’ IT involvement and performance is statistically significant. Furthermore, the study underscores the critical role of management in promoting IT utilization for optimal performance outcomes and highlights the substantial impact of employees' individual IT experiences on their performance.Theoretical Contribution/Originality: This study contributes theoretically by presenting an integrative model and practically by providing recommendations for PTNBH managers to accelerate digital transformation success.Practitioners/Policy Implications: The practical implications include recommendations for PTNBH managers to drive digital transformation successfully.Research Limitations/Implications: The research is limited to personnel at legal entity universities. Future studies should expand the sample to include employees from universities, whether academic institutions or government agencies.
Advancing Cardiovascular Risk Prediction: A Review of Machine Learning Models and Their Clinical Potential
Rona Regen, Hendra Setiawan
Published: 21 April 2025 by Universitas Muhammadiyah Yogyakarta in Journal of Electrical Technology UMY
This study conducts a systematic literature review on the application of machine learning technology in predicting heart disease risk. A total of 20 recent articles were identified and analyzed to evaluate the most used algorithms and their performance. The results show that Random Forest (RF), Logistic Regression (LR), Support Vector Machine (SVM), Decision Tree (DT), and K-Nearest Neighbors (KNN) are the most frequently applied models, with average accuracies of 89.56%, 83.14%, 83.14%, 82.57%, and 79.40%, respectively. In addition to comparing accuracy, this review also evaluates the strengths, weaknesses, and potential challenges of implementing each algorithm in clinical applications. The analysis reveals that Random Forest demonstrates high stability and accuracy, making it the leading candidate for large-scale clinical heart disease risk prediction applications. These findings are expected to provide new insights for the development of more accurate, reliable, and clinically deployable machine learning predictive models to support medical decision-making.
Pleasure Reading, Better Understanding: A Young EFL Learner’s Journey in Digital Extensive Reading
Background: The struggle of a young English as a foreign language (EFL) learner in the midst of advanced technology to find pleasure and develop good comprehension in reading English materials necessitates the need to employ effective approaches in their reading experience.
Objective: This study investigated the implementation of digital extensive reading (DER) with a young EFL learner in Indonesia, exploring which established principles of extensive reading (ER) by Day and Bamford (1998) could be utilized in a digital context to foster reading for pleasure and comprehension.
Methods: This study employed a qualitative case study research design involving a seven-year-old young EFL learner in Indonesia. The data were obtained through multiple sources, including a learner diary, audio-recorded observations of ten DER sessions, and an interview with the learner’s father. The data were analyzed using thematic analysis, referencing Day and Bamford’s (1998) top ten principles of ER.
Findings: The findings revealed that eight ER principles could be effectively implemented in the young EFL learner’s DER experience, showcasing the learner’s positive attitudes towards reading and enhanced reading comprehension.
Conclusion: Considering the result, the study recommends future studies to dig deeper into the effectiveness of DER across diverse learners by taking into account factors such as different ages, language proficiencies, learning styles, and technology access.
Early Detection of Diabetes Mellitus in Women via Machine Learning
Ahmad Zaki Arrayyan, Sisdarmanto Adinandra
Published: 17 April 2025 by Universitas Muhammadiyah Yogyakarta in Journal of Electrical Technology UMY
Diabetes Mellitus (DM) is a major global health concern, responsible for 6.7 million deaths in 2021, equivalent to one death every five seconds. In Indonesia, it was the third leading cause of death in 2019, with a mortality rate of approximately 57.42 per 100,000 people. This study focuses on developing a diabetes prediction model using machine learning, aiming for an accuracy of at least 85%, and incorporates a chatbot-based system to identify potential diabetes in women. The research utilizes primary data, including glucose levels, blood pressure, body mass index, and age, as well as secondary data, such as pregnancy-related metrics, from the UCI Pima Indians Diabetes Database, which contains 768 records with eight attributes. The study evaluates the performance of three machine learning algorithms: Decision Tree, Logistic Regression, and Random Forest, using metrics such as accuracy, precision, recall, and F1-score. Among these models, the Decision Tree demonstrates excellent performance for Class 0, with precision, recall, and F1-score all at 0.97. However, its performance for Class 1, while decent, leaves room for improvement, achieving a precision of 0.80 and a recall of 0.84, resulting in an F1-score of 0.82. Logistic Regression also performs well for Class 0, with a precision of 0.95 and a recall of 0.99, yielding an F1-score of 0.97. Yet, it struggles with Class 1, where its precision is high at 0.93, but its recall drops significantly to 0.68, producing an F1-score of 0.79. Lastly, Random Forest emerges as the best-performing model overall, achieving an accuracy of 0.96. It excels for Class 0, with a precision of 0.96 and a recall of 0.99, leading to an F1-score of 0.97. For Class 1, it maintains high precision (0.93) but exhibits moderate recall (0.74), resulting in an F1-score of 0.82.
Optimizing Proportional Integral (PI) Controller Using Particle Swarm Optimization (PSO) Method in Active Rectifier
Muhammad Fahril Anam, Trias Andromeda, Iwan Setiawan
Published: 16 April 2025 by Universitas Muhammadiyah Yogyakarta in Journal of Electrical Technology UMY
In the era of Industry 4.0, power converters such as Active Rectifiers have become crucial for converting AC voltage to adjustable DC voltage. While implementing a DC Constant Power Load is beneficial, it introduces additional complexity in maintaining power system stability. This research optimizes PI control on Active Rectifiers using the PSO method to address this challenge. The results indicate that the PI controller optimized with PSO achieved a Kp of 0.4509 and a Ki of 2.7611 in tests with resistive loads, and a Kp of 3.1364 and a Ki of 6.8141 in tests with constant power loads. Using constant power loads showed a faster response with lower rise time but often resulted in higher overshoot compared to resistive loads. Nevertheless, both testing conditions demonstrated a stable system without undershoot, confirming the effectiveness of the PI-PSO controller in optimizing the performance of active rectifiers for more responsive and efficient power electronics applications.
Design and Implementation of Solid Medical Waste Sorting System Based on Inductive Proximity Sensor and Radio Frequency Identification (RFID)
Medical waste separation is a crucial issue in Indonesia, because of the potential dangers it poses, such as the risk of spreading diseases and environmental pollution. This research aims to make innovations in solid medical waste sorting systems, to sort waste automatically using Inductive Proximity sensors and Radio Frequency Identification RFID. The results of the inductive proximity sensor test are able to accurately detect metal medical waste with an average detection time of 117.5 ms. RFID is also able to read ID cards accurately. The system offers innovative solutions to improve occupational safety and sustainable separation of solid medical waste.
Revitalizing green economic capability to maintain the financial stability of MSMEs in Bira Beach
ST Salmah Sharon, Monalisa Monalisa, Muchtar Muchtar, Afrizal Firman, Mustika Kusuma Basir, Muh Arif
Published: 16 April 2025 by Universitas Muhammadiyah Yogyakarta in Jurnal Ekonomi & Studi Pembangunan
To maintain the financial stability of Micro, Small and Medium Enterprises (MSMEs) is a vital issue which needs a revitalization of green economic capability. This study explores the impact of Green Economy Capability (GEC) on the financial stability of MSMEs in the coastal region of Bira Beach, with a focus on the mediating role of government support. A SmartPLS-SEM used in this study to investigate the survey involving 150 MSMEs. The key variables measured include GEC, financial stability, and government support, with the data analyzed through descriptive and inferential statistical techniques. The findings indicate that GEC significantly influences government support, which in turn has a positive effect on financial stability. However, GEC does not have a direct impact on MSMEs' financial stability. These findings underscore the critical role of government policies in supporting the adoption of sustainable practices among MSMEs, particularly in regions heavily dependent on tourism. This research contributes to the literature by providing empirical evidence of the indirect relationship between GEC and financial stability through government support in the coastal MSME sector. In results, we offered two solutions. First, the policymakers must prioritize initiatives that strengthen MSME’s capacity for sustainable practices. Second, the need for tailored support systems in coastal areas like the adoption of green practices which must be integrated with local economic strategies to yield both environmental and financial benefits.
Understanding payment switching behavior to QRIS in Southwest Papua: A push-pull-mooring study
Nurul Hidayah, Latifah Dian Iriani
Published: 16 April 2025 by Universitas Muhammadiyah Yogyakarta in Jurnal Ekonomi & Studi Pembangunan
As the global economy changes, it's important to examine why people in Southwest Papua switch from cash to the Quick Response Code Indonesian Standard (QRIS) system. This region is notoriously behind in infrastructure and human development, so studying this area is crucial to expanding the national economy. This study investigates the variables that influence the switching behavior of users in Southwest Papua toward the Quick Response Code Indonesian Standard (QRIS) digital payment. The study investigates the impact of push factors (e.g., perceived trouble, perceived no record for transactions, and difficulty paying cash in large amounts), pull factors (e.g., perceived convenience, promotional benefits, and time savings), and mooring factors (e.g., habit and switching costs) on the transition from cash to digital payments, utilizing the Push-Pull-Mooring (PPM) framework and transaction cost theory. The research uses a method called structural equation modeling to study how QRIS users behave in three areas of Southwest Papua Province: Sorong City, Sorong Regency, and Raja Ampat, by selecting participants randomly from different groups. The results indicate that the adoption of QRIS is significantly influenced by both push and pull factors, with pull factors playing a more prominent role. Habit also significantly influences switching behavior, while switching costs show a negative but statistically insignificant effect. To expedite the adoption of digital payments in Southwest Papua, these insights provide policymakers and financial institutions with practical advice. They indicate that strategies that emphasize the convenience and advantages of QRIS over cash are more effective in increasing user adoption.
Optimizing the Capacity of 150 kV Transmission Lines Through the Addition of Shunt Capacitors: Case Study at PT. PLN (Persero) West Sumatra Subsystem
This study evaluates the impact of shunt capacitor installations on the voltage stability in the electrical network of the West Sumatra subsystem, focusing on the Pauh Limo, PIP, and Simpang Haru substations. Although the Simpang Haru Substation was initially identified as the optimal location for enhancing voltage regulation, practical considerations, such as land availability and cost, led to its installation at the Pauh Limo Substation. The required shunt capacitor capacities to maintain a nominal voltage of 150 kV during peak loads were calculated as 155.57 MVAr for Pauh Limo, 82 MVAr for PIP, and 78.15 MVAr for Simpang Haru. However, PT PLN implemented a uniform capacity of 25 MVAr across these substations. Despite this deviation from the calculated requirements, the installations effectively maintained the voltage within standard limits, with post-installation voltages at 144.3 kV, 144.9 kV, and 143.9 kV for the respective substations. This study demonstrates the necessity of balancing theoretical ideals with practical constraints in electrical engineering, highlighting that while optimal solutions are desired, real-world limitations often guide implementation strategies.
Cultivating Digital Learning Culture: Perspectives of Pre-Service English Teachers at a Private Islamic University in Yogyakarta
Suryanto Suryanto, Tyas Panuntun
Published: 12 April 2025 by Universitas Muhammadiyah Yogyakarta in Journal of Foreign Languange Teaching and Learning
Background: The transformation of education in the 21st century demands the development of a digital learning culture that goes beyond merely providing access to technology. It also requires the integration of academic ethics, collaborative practices, and digital literacy into the teaching and learning process. In response to these demands, this study is needed to explore the practices and challenges of fostering a contextual and sustainable digital learning culture among prospective English teachers.
Objective: This paper investigates the practices and challenges in the development of a digital learning culture among pre-service English teachers at a private Islamic university in Yogyakarta.
Methods: Utilizing a descriptive qualitative design, the research captures the perceptions and experiences of six participants from the 2021 cohort, selected through purposive sampling. Data were gathered via online interviews conducted in Indonesian to ensure clarity and comfort, followed by rigorous analysis involving transcription, member checking, and systematic coding (open, analytical, axial, and selective).
Findings: Findings reveal six key practices for fostering a digital learning culture: adherence to academic ethics, staying updated with digital tools, promoting digital literacy, employing student-centered learning, participating in training programs, and fostering collaboration. Three significant challenges were identified: managing digital learning activities, fears of digitization replacing teachers, and negative perceptions of digital learning’s value.
Conclusion: The study concludes that addressing these challenges through targeted training, ethical practices, and institutional support is essential for effectively implementing a digital learning culture in English education.
Exploring Figurative Language in the Album ‘Luxury Disease’ by A Japanese Rock Band
The integration of songs into the learning process is a widely adopted practice aimed at enhancing students' creativity and critical thinking skills. However, the complexity of figurative language often poses a significant challenge for students. This research seeks to facilitate the learning process by analysing the figurative language used in a Japanese Rock Band, ONE OK ROCK's album "Luxury Disease" and identifying the types of figurative meanings present in its lyrics. A qualitative research method was employed, utilizing content analysis to extract reliable and valid insights from the texts within their context of use. The data source comprised 13 songs from the "Luxury Disease" album. Descriptive analyses were conducted to collect the data. The findings revealed the presence of eight types of figurative language in the album: 1) hyperbole, 2) irony, 3) metaphor, 4) personification, 5) simile, 6) litotes, 7) metonymy, and 8) oxymoron. Specifically, the analysis identified 7 instances of hyperbole, 1 of irony, 29 of metaphor, 7 of personification, 1 of simile, 1 of litotes, 1 of metonymy, and 5 of oxymoron. Additionally, the study uncovered four types of figurative meanings in the album: 1) affective meaning, 2) reflected meaning, 3) connotative meaning, and 4) social meaning. Figurative language in song lyrics is able to serve as a powerful tool for the Japanese Rock Band, ONE OK ROCK, to convey their messages.
Pengembangan Sistem Pengukuran Tingkat Stres Menggunakan Sensor GSR dengan Perbandingan Metode PSS
Rechi Yudha Apza, Rino Ferdian Surakusumah
Published: 10 April 2025 by Universitas Muhammadiyah Yogyakarta in Medika Teknika Jurnal Teknik Elektromedik Indonesia
Stres merupakan faktor yang dapat mempengaruhi kesejahteraan dan kinerja akademik mahasiswa, sehingga diperlukan metode pengukuran yang akurat dan praktis. Penelitian ini bertujuan untuk mengembangkan sistem pengukuran tingkat stres berbasis sensor Galvanic Skin Response (GSR) yang terintegrasi dengan Internet of Things (IoT) dan membandingkan hasilnya dengan metode Perceived Stress Scale (PSS). Sistem yang dikembangkan memungkinkan pemantauan stres secara real-time melalui aplikasi smartphone. Metode penelitian menggunakan pendekatan kuantitatif dengan tahap perancangan, pengembangan, serta evaluasi validitas dan reliabilitas sistem. Pengujian dilakukan terhadap 20 mahasiswa semester akhir, dengan hasil menunjukkan bahwa 35% responden dalam kondisi normal, 35% mengalami stres ringan, 10% stres sedang, 5% stres berat, dan 15% mengalami error dalam pengukuran. Perbandingan antara sensor GSR dan metode PSS menunjukkan tingkat kesesuaian sebesar 83,33%, dengan rata-rata selisih nilai sebesar 16,67%, di mana metode PSS cenderung memberikan skor stres yang lebih tinggi dibandingkan sensor GSR. Selain itu, evaluasi usability menunjukkan bahwa sistem memiliki tingkat kepuasan pengguna yang tinggi, dengan skor rata-rata usability 4,48, simplicity 4,35, dan interactivity 4,31 dari skala 5. Kesimpulannya, sistem berbasis sensor GSR yang dikembangkan telah terbukti dapat mengukur tingkat stres dengan tingkat akurasi yang cukup baik dan memiliki potensi sebagai alat pemantauan stres yang objektif, praktis, serta mudah digunakan.
Implementasi Logika Fuzzy pada Kontrol Suhu Showcase Reagen
Suci Imani Putri, Rahmalisa Suhartina, Nanda Ferdana
Published: 10 April 2025 by Universitas Muhammadiyah Yogyakarta in Medika Teknika Jurnal Teknik Elektromedik Indonesia
Alat pengontrol suhu untuk showcase reagen merupakan tujuan dari penelitian ini dilakukan,dimana pentingnya untuk menjaga kualitas dan stabilitas bahan kimia sangat diperlukan. Dengan menggunakan pendekatan fuzzy, sistem diharapkan dapat mengatasi ketidakpastian dan variabilitas suhu lingkungan, sehingga memungkinkan penyesuaian suhu yang lebih responsif dan akurat. Melalui pengujian yang dilakukan, hasil menunjukkan bahwa kontrol suhu berbasis logika fuzzy mampu mempertahankan suhu sesuai batas yang ditentukan yaitu 2 hingga 7 ℃. Alat kontrol suhu ini dibuat berbasis IoT dengan menggunakan sensor suhu dan sensor kelembaban dengan jenis sensor yaitu DS18B20 dan SHT 21 yang juga berperan sebagai masukan dalam perhitungan logika fuzzy. Hasil perhitungan logika fuzzy adalah waktu yang diperlukan untuk menyalakan dan mematikan kompresor jika suhu terlalu rendah atau terlalu tinggi. Dari hasil pengujian didapatkan jika sistem dapat menjaga suhu di rentang yang diinginkan dengan kesalahan 1,2 %. Hasil ini menunjukkan jika alat dapat meningkatkan efisiensi dan memperpanjang umur simpan reagen. Penelitian ini menggarisbawahi potensi penerapan logika fuzzy dalam pengelolaan suhu di lingkungan laboratorium.
Analisis Fitur Citra untuk Deteksi Kanker Prostat Menggunakan GLCM dan T-Test
Hendra Setiawan, Mhd. Hanafi, Yessi Jusman
Published: 10 April 2025 by Universitas Muhammadiyah Yogyakarta in Medika Teknika Jurnal Teknik Elektromedik Indonesia
Kanker prostat merupakan salah satu kelainan paling umum pada kelenjar prostat yang dapat menyebabkan gangguan buang air kecil hingga nyeri tulang akibat penyebaran ke tulang. Penelitian ini bertujuan untuk menganalisis perbedaan antara sel prostat normal dan abnormal menggunakan metode pengolahan citra Gray Level Co-occurrence Matrix (GLCM) dan klasifikasi statistik T-Test. Data citra yang digunakan memiliki resolusi 1024 × 1024 piksel dalam format grayscale, diperoleh dari hasil pencitraan mikroskop cahaya. Citra tersebut kemudian diekstraksi menggunakan GLCM untuk mendapatkan nilai tekstur seperti kontras, korelasi, energi, dan homogenitas. Proses klasifikasi dilakukan menggunakan uji T-Test dengan parameter P-value sebagai acuan validitas fitur dalam membedakan sel normal dan abnormal. Hasil penelitian menunjukkan bahwa dari 16 fitur yang diekstraksi, sebanyak 14 fitur memiliki nilai P-value < 0,05 yang berarti dapat membedakan sel normal dan abnormal, sedangkan 2 fitur (Energy2 dan Energy4) tidak signifikan dalam klasifikasi. Dengan demikian, metode GLCM dan T-Test terbukti efektif dalam analisis citra sel prostat dan dapat diintegrasikan ke dalam sistem diagnosis berbasis citra untuk mendukung deteksi dini kanker prostat.
Fenomena Paylater di Kalangan Mahasiswa: Gaya Hidup, Sosial, dan Motivasi Hedonisme sebagai Pemicu Perilaku Konsumtif
Susilo Nur Aji Cokro Darsono, Muhammad Rizarda, Sobar M Johari
Published: 31 March 2025 by Universitas Muhammadiyah Yogyakarta in Reviu Akuntansi dan Bisnis Indonesia
Latar Belakang: Perkembangan transaksi keuangan semakin meningkat pesat, yang mulanya transaksi dilakukan menggunakan uang tunai kini sudah mulai digantikan dengan metode pembayaran non fisik (non-tunai) meskipun masih dalam fase awal. Dengan adanya transisi ke ekonomi digital, kombinasi uang elektronik dan pembayaran kartu semakin meningkat. Teknologi telah berkembang dengan cepat dan mudah, memungkinkan e-commerce memanfaatkan peluang untuk memperluas basis pelanggan mereka. Paylater merupakan salah satu inovasi teknologi yang menyerupai kartu, akan tetapi dalam hal ini pembayaran yang dilakukan tidak membutuhkan kartu layaknya kartu kredit. Cicilan tanpa kartu saat ini sudah menjadi tren yang cukup menarik khususnya di kalangan milenial.Tujuan: Penelitian ini bertujuan untuk menganalisis faktor-faktor apa saja yang mempengaruhi penggunaan Shopee Paylater terhadap perilaku konsumtif mahasiswa aktif Universitas Muhammadiyah Yogyakarta.Metode Penelitian: Penelitian ini menggunakan data primer dengan jumlah responden sebanyak 400 orang dan menggunakan teknik purposive sampling untuk pengumpulan sampel. Analisis data dilakukan dengan menggunakan analisis regresi berganda untuk mengetahui faktor yang mempengaruhi perilaku konsumtif mahasiswa.Hasil Penelitian: Temuan yang didapatkan dalam penelitian ini adalah variabel gaya hidup, pengaruh sosial, dan motivasi hedonisme memiliki pengaruh positif dan signifikan terhadap perilaku konsumtif mahasiswa aktif Universitas Muhammadiyah Yogyakarta pengguna Shopee Paylater. Dalam penelitian ini menunjukkan bahwa nilai koefisien determinasi sebesar 58,9% atau 0,589. Keaslian/Kebaruan Penelitian: Penelitian pertama di UMY ini mengkaji faktor yang memengaruhi perilaku konsumtif mahasiswa dalam menggunakan Shopee Paylater. Temuan ini dapat digunakan secara praktis oleh penyedia layanan keuangan digital untuk merancang kebijakan yang lebih tepat dan bertanggung jawab.
ESG Disclosure Comparison Analysis in the Fast-Moving Consumer Goods Industry
Michelle Chin Lee Yan, Isna Putri Rahmawati
Published: 31 March 2025 by Universitas Muhammadiyah Yogyakarta in Jati Jurnal Akuntansi Terapan Indonesia
This article analyses the disclosure of ESG (Environmental, Social, and Governance) practices in Fast-Moving Consumer Goods (FMCG) companies that are listed on the Indonesia Stock Exchange in 2023. This study employed a descriptive analysis approach to describe the level of ESG disclosure in the Indonesian FMCG sector. The research sample included 20 FMCG companies that are listed on the Indonesia Stock Exchange in 2023. The results showcased that ESG disclosure in Indonesian FMCG companies, based on the Global Reporting Initiative (GRI) Standard, has reached a pretty good level. The average quantity of ESG disclosures was 57.39%, with details of environmental aspects at 51.61%, social aspects at 60.62%, and governance aspects at 60%. These findings reflect that although ESG disclosures in the Indonesian FMCG sector have reached an adequate level, there remains potential improvement, particularly regarding the disclosure of environmental aspects.
Pelanggaran Etika Pariwara Indonesia dalam Iklan Luar Griya di Jalan Godean Sleman Daerah Istimewa Yogyakarta
Muhammad Adnan Sukhfi, Rizky Setiaputra, Antik Pramudita, Dhimas Aryo Vipha Ananda
Published: 31 March 2025 by Universitas Muhammadiyah Yogyakarta in Jurnal Audiens
This study evaluates violations of the Indonesian Advertising Ethics in outdoor advertisements along Godean Street, Yogyakarta, covering aesthetic, construction, environmental, and spatial planning aspects. Using a qualitative descriptive approach, the research documentation methods. Findings reveal significant violations, such as non-aesthetic advertisement designs, unsafe constructions, environmental damages, and placement breaching spatial regulations. Lack of supervision and awareness of Etika Pariwara Indonesia are the main contributing factors. This study highlights the importance of strengthening regulations and awareness campaigns to create responsible advertising and support environmental sustainability.
Pelanggaran Etika Pariwara Indonesia pada Akun Instagram @gatotkoco.id
Nurul Hanifah, Azis Faturrochman, Dea Senja Praweni, Budi Dwi Arifianto
Published: 31 March 2025 by Universitas Muhammadiyah Yogyakarta in Jurnal Audiens
This study aims to examine violations of the Indonesian Advertising Ethics (EPI) in the advertising content of Gatotkoco coffee products uploaded on the Instagram account @gatotkocoid. The research highlights the need to understand the application of ethics in the rapidly growing digital advertising landscape. Using a qualitative descriptive approach with documentation and literature review methods, the findings reveal violations of Article 1.26 of the EPI, which prohibits the exploitation of sexuality in advertisements. These violations are evident in visuals and narratives that are irrelevant to the product but highlight suggestive sexual elements. This study underscores the importance of understanding and applying advertising ethics to prevent negative impacts such as the normalization of gender exploitation and negative public perception of the brand. The findings contribute to the literature on advertising ethics and offer recommendations for industry practitioners to create more socially responsible advertisements.
The Evaluation of Internal Communication at Yogyakarta City Library and Archives Office: A Communication Audit
Gusti Panji Alif Alif Pratama, Tri Hastuti Nur Rochimah
Published: 31 March 2025 by Universitas Muhammadiyah Yogyakarta in Jurnal Audiens
This research aims to evaluate how well the communication system works at the Yogyakarta City Library and Archives Office, focusing on its effectiveness and areas for improvement. It uses a communication audit to analyze the strengths and weaknesses of current communication practices, especially after two significant issues: the recent leadership change that occurred on October 5, 2023, when Afia Rosdiana was appointed as the new Head of the Library and Archives Office, and the implementation of bureaucratic simplification rules in accordance with the Minister of Administrative Reform and Bureaucratic Reform Regulation of the Republic of Indonesia Number 25 of 2021. Both of these issues are of great importance. The study combines both surveys and interviews to gather data, aiming to enhance organizational communication and improve overall performance and public services. There were several communication problems related to the changes in the Head of Office and the Bureaucratic Simplification, including ineffective transmission of information about work tasks and an increase in workload that exceeded capacity.
Peran TikTok dalam Kampanye Politik: Strategi Menarik Gen Z di Pemilu 2024
Dwi Marlina, Lukman Hakim
Published: 31 March 2025 by Universitas Muhammadiyah Yogyakarta in Jurnal Audiens
This study analyzes the political communication strategies of Gerindra and PDIP in utilizing TikTok as a campaign platform during Indonesia’s 2024 Presidential Election and its impact on Generation Z engagement. Using a qualitative approach and comparative analysis, this research is grounded in political theories to examine how parties shape public opinion through social media. Data were collected from the official TikTok accounts of both parties during the campaign period using purposive sampling. The analysis focused on content categories, interaction patterns, and engagement levels measured by likes, comments, shares, and party responses to users. The findings reveal that Gerindra adopted a dynamic and entertaining campaign strategy through viral trends and interactive content, while PDIP emphasized a community-based approach to foster voter engagement. Both parties leveraged TikTok features such as short videos, hashtags, and music to reinforce their political messages. This study concludes that TikTok serves as an effective campaign tool in enhancing Generation Z’s political engagement and highlights the growing role of social media in digital political communication strategies.
Green innovation, green accounting, and performance: The moderating role of green intellectual capital
Research aims: This study examines the impact of green innovation and green accounting on financial and environmental performance, with green intellectual capital (GIC) as a moderating variable.Design/Methodology/Approach: The analysis is based on 188 firm-year observations from companies listed on the Indonesia Stock Exchange (2020–2023), selected through purposive sampling. Panel data moderated regression analysis is employed.Research findings: Green process innovation does not significantly affect financial performance but improves environmental performance. Green product innovation negatively impacts financial performance yet positively influences environmental outcomes. Green accounting enhances financial performance but shows no effect on the environment. GIC strengthens the positive effect of green product innovation and green accounting on environmental performance, and also reinforces the link between green product innovation and financial performance. However, GIC does not moderate the effects of green process innovation or green accounting on financial performance.Theoretical Contribution/ Originality: The study offers novel insights into the role of GIC as a strategic intangible asset that enhances the effectiveness of green innovation and accounting practices, thereby bridging a gap in the environmental accounting and sustainability literature, particularly within emerging markets such as Indonesia.Practitioner/Policy implication: Findings underscore the importance of integrating GIC into corporate sustainability strategies and call for stronger collaboration between policymakers and business leaders to support green initiatives without compromising economic performance.Research limitation/Implication: The use of purposive sampling may limit the generalizability of the findings to the broader population of listed firms.
Representasi Perempuan dan Budaya Konsumen dalam Iklan Shopee 9.9 2024
This research analyzes the representation of women and consumer culture in the Shopee 9.9 advertisement of 2024. Using semiotic methods, this research explores how women are portrayed in the advertisement, particularly in relation to gender stereotypes. The research findings indicate that the portrayal of women reinforces conventional beauty standards and passive femininity, as well as promotes a culture of consumption through visual cues and product placement. These representations play an important role in shaping the image of femininity and shopping activities, in line with societal trends in digital consumption. This representation not only shapes society's perception of women as symbols of aesthetics but also influences consumer decisions regarding the advertised products. Moreover, the elements of consumer culture in this advertisement reflect a glamorous lifestyle, trends in luxury goods consumption, and online shopping habits as part of the modern consumer identity.
Stereotip Antara Penduduk Asli dan Pendatang di Kota Sorong – Papua Barat Daya
Ichsan Muhammad Abduh, Hasrullah Hasrullah, Hafied Cangara, Dwia Aries Tina Pulubuhu
Published: 31 March 2025 by Universitas Muhammadiyah Yogyakarta in Jurnal Audiens
This study aims to describe the perspectives/stereotypes towards each other between the indigenous and immigrant populations in the Sorong City area. The indigenous Papuan population is defined as the population that falls into 3 criteria, namely those whose father/mother is of indigenous Papuan descent, or one of whose parents is of Papuan descent, and people who have been traditionally adopted as indigenous Papuans, while the immigrant population group is a non-Papuan population that comes from all over the Indonesian archipelago. The research used a qualitative method by interviewing 5 informants from each group. The results showed that both groups collectively claimed themselves to be part of the Papuan community. The indigenous people view the newcomers based on two criteria: ethnic status and their role in contributing to the Papuan community in Sorong City. Ethnically, newcomers are those who do not have Papuan bloodlines from either or both parents, resulting in the label of "newcomer" that continues to stick. In terms of "role," they are seen as having made significant contributions to the progress of Sorong City in areas like knowledge, expertise, and decision-making principles. Meanwhile, the newcomers perceive the indigenous people based on human resource (HR) quality and personality factors. Regarding HR quality, there is still a considerable gap between the indigenous people and the newcomers, especially in educational attainment, which affects various aspects of indigenous people's quality, including economic, social, and governmental domains. In terms of "personality," newcomers consider the indigenous people to have admirable qualities, particularly their strong sense of loyalty and reciprocity. Certain perspectives that lead to conflicts are mainly driven by personal or group interests, which often associate ethnic status as a trigger for differences.
Pelanggaran Etika Pariwara Indonesia dalam Iklan Reklame Pengobatan Batara di Yogyakarta
This research aims to identify ethical violations in the advertisement of "BATARA Treatment," using a qualitative approach. The results of this study indicate that the Batara medicine advertisement has violated the Indonesia Advertising Ethics and the Consumer Protection Law, particularly regarding claims about treatment results that can be directly observed on-site and the placement of the advertisement, which does not comply with aesthetic rules and public order. This research highlights the importance of ethics in advertising to protect consumers.
Penggunaan Idol K-Pop New Jeans sebagai Brand Ambassador Indomie
Hanna A' izza, Nikmah Hadiati Salisah
Published: 31 March 2025 by Universitas Muhammadiyah Yogyakarta in Jurnal Audiens
This research aims to analyze Indomie's marketing strategy in introducing its newest product through collaboration with K-Pop group NewJeans as a brand ambassador. The A-T-R (Awareness-Trial-Reinforcement) theory is used to describe the stages of awareness, trial, and reinforcement in building consumer loyalty. This research uses a qualitative approach with descriptive analysis, focusing on the utilization of pop culture through campaigns on social media such as Instagram and TikTok. Primary data was collected through participatory observation of the campaign, as well as secondary data from relevant literature. Data collection techniques involved documentation and literature study, which were analyzed using the content analysis method. The findings show that the collaboration with NewJeans was effective in raising brand awareness, encouraging consumers to try the product, and strengthening consumer loyalty. This research provides insights into the role of influencers in marketing strategies amidst the influence of pop culture, as well as its impact on local brands in the global market.
Financial Reporting and Tax Calculator Application “AccounTax”: Is it Feasible to Develop for MSMEs in Indonesia?
Preparing financial and tax reports is challenging for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. It occurs because of a lot of the obstacles they face, like limitations in knowledge, time, and human resources. This study developed a financial reporting and tax calculator application that can be used as one solution for resolving problems faced by MSME actors. So, it is necessary to conduct a feasibility test on the development of this application. The TELOS (Technical, Economic, Legal, Operational, Schedule) approach was applied in this feasibility study with a descriptive qualitative approach. The results show that the financial reporting and tax calculator application “AccounTax” is feasible for development in terms of technical, economic, legal, operational, and schedule. This application can, therefore, be distributed to MSMEs to help with the process of creating financial and tax reports for MSMEs.
Representasi Maskulinitas dalam Iklan Kahf Versi Wajah Cerah dan Berenergi
Fadila Handayani, Azfa Akbar Fadhil, R. Nanang Widyatmoko
Published: 31 March 2025 by Universitas Muhammadiyah Yogyakarta in Jurnal Audiens
This study investigates the representation of masculinity in Kahf's “Wajah Cerah dan Berenergi” advertisement. This study analyses how the advertisement portrays the image of a modern man who cares about appearance and health, defying traditional stereotypes of masculinity. This is done using Roland Barthes' semiotic approach. The denotative and connotative in the images and text of the ad can be understood through a qualitative descriptive approach. Results show that this advertisement not only promotes the product but also demonstrates a shift in social norms about male identity, where self-care is considered a strong and positive component of masculinity. This study enhances our understanding of gender representation in the media.
Optimalisasi Komunikasi Persuasif Koperasi Tani Solok Radjo Katalisator Pertanian Berkelanjutan
Solok Radjo Farmers' Cooperative plays a role in promoting sustainable agriculture in Solok Regency. This study analyzes the persuasive communication carried out by the cooperative’s management and the changes in farmers' thinking and behavior as a result of this communication. Using a constructivist paradigm with a case study approach, data was collected through observation, interviews, and documentation. The Elaboration Likelihood Theory is applied to understand how persuasion is received and influences farmers' attitude changes. The findings show that persuasive communication is conducted through group discussions, field visits, collaborations, and quarterly meetings. This strategy effectively enhances farmers' understanding, particularly through field visits that encourage them to continue farming. One of the most influential persuasive methods is providing information about the promising coffee market opportunities, which motivates farmers to adopt sustainable agricultural practices. Additionally, education and mentoring from the cooperative’s management have encouraged some farmers to switch to organic fertilizers after understanding their benefits. However, these changes have not yet been consistently implemented and have not created a significant impact across the entire farming community. Therefore, more intensive and continuous communication efforts are needed.
Kartun untuk Periklanan: Studi Kasus Desain Kartun Koyoiki Design Studio
Muhammad Muttaqien, Zein Mufarrih Muktaf
Published: 31 March 2025 by Universitas Muhammadiyah Yogyakarta in Jurnal Audiens
Cartoons are visual works that are predominantly used in advertising works, such as logos, mascots, illustrations, comics, and even animations. Cartoons are creative works that involve an imaginative creative visual process. This study is a study of the creative process of making cartoons for advertising. Koyoiki Design Studio is a design studio that produces a lot of cartoon production works for mascots, logos, or advertisements. This study wants to see how the process of making cartoon works at Koyoiki Design Studio. The method used is a case study approach. The reason for using this approach is to obtain information about the process that occurs at the creative stage of making cartoon characters. The novelty in this study is; first, cartoon design is straightforward and flexible. Visually, cartoons are not realistic, and are more directed at funny visuals, although this does not mean that funny visuals are intended for funny needs. Second, Cartoons are simple and directed at symbolic forms. Commercial cartoons tend to follow general cartoon rules, such as bright colors, funny, interesting and imaginative. Because commercial cartoon design considers audience acceptance. Third, Cartoons consider propositions. Cartoons often involve associations or personifications, so that the audience understands what the character means. The role of cartoons consists of a). Design Thinking and Brief Analysis, b). Collection of references, c). Selection of objects to display cartoons, d). Managing objects into cartoon characters.
Pelanggaran Etika Pariwara dalam Iklan Judi Online di Situs Web Pusat Film21
This study aims to identify ethical violations in Online gambling advertisements displayed on the Pusat Film website, focusing on the marketing strategies used in these advertisements. Based on an analysis of Online gambling ads found on the site, the research reveals that many of these ads violate the Indonesian Advertising Ethics (EPI) and relevant legal regulations, particularly Article 27, Clause 2 of the Information and Electronics Transaction Law, which prohibits Online gambling promotions. These advertisements employ unethical marketing strategies, such as unrealistic claims of significant profits and seductive visuals that exploit sexual appeal. The impact of these ads can increase individual involvement in illegal gambling, worsen the normalization of gambling in society, and exacerbate Online gambling addiction. The study employs a qualitative method using documentation and literature review techniques to analyze the content of the ads and assess the ethical violations present. The findings highlight the need for stricter oversight of Online gambling advertisements on digital platforms to protect consumers from negative consequences, such as addiction and financial loss.
